The word “entertaiment” has come to be associated with amusement and lightheartedness. However, entertainment is also a way to bring insight and intellectual growth. The act of being entertained can take many forms, ranging from an activity enjoyed by one person; to an entire banquet adapted for two; to performances intended for thousands; and to the cultural festival and religious celebration that are part of our society.
The purpose of this study was to explore the meanings of entertaiment through definicoes based on nocoes de produto, experiencia, cultura e comunicacao. The result was a set of new definicoes that contribute to building more solid discussion on the topic of entertaiment.