Entertaiment – The Key to Our Destiny


Any agreeable occupation for the mind, diversion, or amusement, such as solving a crossword puzzle. The ball was an elaborate entertainment.

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Entertainment companies no longer mainly “tell stories” or even primarily “monetize love”. They are now in the business of building and managing the proprieties of their stories in a way that builds deep affinity, i.e., loves, that can sustain and create great revenue streams over time. But, it’s not easy. It takes a lot of work and a lot of change. Many people can tell a story, but few can do it well enough to build love and generate great revenue. Those who can do it, will have the key to our future. Then they will be able to shape our destiny as never before. And, in doing so, they will prove that entertainment is the most powerful economic force in our world. It’s not just a business, it’s an art form.

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