Entertaiment is amusement or distraction, whether it’s a clown at a birthday party, a Broadway show, stadium rock, or friends fighting over the last potato chip. The root word is entretenir, meaning to hold together or support, so it’s a way of being with others. A good entertainment company today doesn’t just tell stories, it mainly focuses on creating and managing the proprieties of those stories to build deep affinity, or love.
From the article “What Are Entertainments?” by Theodore Levitt.